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Data Analytics & CRO Specialist

Insights · Nottingham, Nottinghamshire
Department Insights
Employment Type Full-Time
Minimum Experience Experienced

The role

This is a great opportunity for an experienced data analyst looking to join one of the UK’s leading digital marketing agencies.

Hallam are currently recognised by The Drum as the most recommended digital agency in the UK (49-100 staff) as voted by our clients, while we've also been nominated for 'Best use of Data' by both The Drum and UK search awards over the past year.

Leading a small but talented team of data analysts, you will have the opportunity to work across some of the UK’s biggest brands in a forward-thinking agency alongside a team who are passionate about getting great results for our clients. 

To ensure you're able to remain at the top of your game, you will also be provided with a healthy professional development budget and the opportunity to develop in a progressive digital agency.

Who we want to work with

Working with a small team of analysts, you will support the effective implementation of website analytics, and the delivery of successful and effective CRO campaigns for a range of high profile clients. You will be able to gather and analyse data in order to develop recommendations to help clients grow their businesses through ongoing optimisation. 

Working as part of our insights team you will also be responsible for incremental improvements to our client reporting platform, and will be proficient across a wide range of platforms such as Google Analytics and Google Data Studio.

Conversion rate optimisation will be a key part of your role, and along with our design team, your role is to ensure our clients provide their customers with improved online experiences. Through data gathering from a range of qualitative and quantitative sources, we highlight key areas of opportunity for improvement and make recommendations which form an ongoing optimisation strategy.

Key responsibilities:

  • Leading the delivery of effective CRO strategies

  • Organise and analyse data gathering, analytics, heat mapping, session recordings and user research

  • Develop robust recommendations

  • Prioritise recommendations based on data insights

  • Develop test hypotheses into split tests, define success measures

  • Collaborate with our design and development team to ensure recommendations are in line with best practice

We recognise that attitude and interpersonal skills play a huge role in building a successful culture, and will be looking for candidates who display:

  • Low ego

  • Resilience 

  • Creativity 

  • Confidence

  • Critical thinking

We are committed to building a world class team of digital experts, and our focus on expertise is aimed at offering an irreplaceable agency solution to our client base.

Some skills we hope you have

An in-depth knowledge of data analytics and the principles of CRO is essential in this role, as well as:

  • Physics, Maths, Psychology or close alternative degree

  • At least 1 year of experience in a digital marketing or similar role

  • Experience of analysing data to spot trends

  • Understanding of core UX principles and AB testing methodologies

  • Experience of conducting and working with qualitative research methods and quantitative data

  • Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills

  • Good verbal & written communication skills

Why should you join Hallam?

In addition to a competitive salary, we're also proud to provide a relaxed yet professional working environment that includes:

  • The opportunity to work across a wide range of clients, from household names to lesser known verticals

  • The opportunity to lead and shape Hallam's data and insights offering over the coming years

  • Industry-leading in house professional development and training, tailored to your specific career plans and needs

  • Flexible working including a fully funded wellbeing package

  • The opportunity to attend industry-leading conferences and seminars

  • Contribution matched pension

  • 33 days holiday per year including bank holidays


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  • Location
    Nottingham, Nottinghamshire
  • Department
  • Employment Type
  • Minimum Experience